The brand name “Generose” was created from the feminine plural form of the word “generoso”, which means well-born, noble, superior and excellent
The DNA of the brand is to offer well-made contemporary designs to plus size women, created with high-quality fabrics.
The brand’s mission is to prove that fashion is for every body and is an investment in one’s self through its luxe, fashion-forward designs.
The brand was created to empower plus size women to embrace their own inner queen and know that beauty comes in ALL sizes.
Generose promotes stylish fashion for women who are voluptuous, confident, stylish, proud of her curves, and wears what she loves despite what the masses say.